When building websites I prefer the use of WordPress due to its builtin SEO properties and ease at which it can be updated and modified. Whilst I have HTML and CSS knowledge, I find WordPress more adaptable in the development of websites.
Wordpress combined with Woocommerce, is ideal for building cost-effective online stores for small businesses with limited resources. It also means the website is suitable for viewing across multiple platforms including mobile technology.
I’ve spent a number of years working in busy print shops which has given me a good understanding of print media.
I am proficient in the use of Adobe Creative Suite for the preparation of marketing material.
I use a simplistic approach in that the information is presented in a visually appealing way without unnecessary elements that detract from the overall message.
The overall marketing strategies I use are a combination of Content Marketing and Account-Based Marketing to get the message across to target markets. I find these two strategies combined give the best results when it comes to brand awareness and sales leads.
I combine this with a people-focused strategy because I see the people within a company as just as important as the products … without dedicated people, products may not be of a high quality or delivered on time or to client specifications.
Whilst Social Media isn’t always the best platform to get your message across … depending on your target market … it can be used to increase brand awareness and ensure your website is at the top of Google search results.
A well managed Social Media persona can bring personality and interest to your business in a world where standing out is imperative.
LinkedIn is a tool I use regularly for professional networking and to increase the effectiveness of marketing strategies.
Design isn’t just about making things ‘look good’, it’s about delivering the right message.
I’m experienced in all facets of design including brand identity, print design, digital design and web design.
Minimal, simple and user friendly websites designed using Wordpress.
– Purchasing hosting and domain name, though I will happily assist you.
– All Content. I can provide you with photos/graphics if needed.
– Website Maintenance after the work is done. If you’re interested in a monthly maintenance plan please contact me for a quote.